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Treat Your Marketing Database as an Audience? That’s a Mistake
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, let’s start with a marketing database is not an audience.
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.
![Why Most Video Content Fails To Reach Its Full Potential [New Research]](https://www.videomarketing-made-easy.com/wp-content/uploads/2023/11/1636758452-370x208.png)
Why Most Video Content Fails To Reach Its Full Potential [New Research]
An important tool for creating human connections, video stands as a top priority in most content marketing programs. New CMI research explores how marketers are using this format – and what they need to achieve better results.
3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s role. That makes sense, but that conclusion stops short of identifying what marketing really needs to do.
Is Social Media Even Worth It Anymore?
With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.
How One Content Leader Launched a 150-Year Old Brand Into the Modern Era
R. Ethan Braden revamped Purdue University’s old-fashioned comms team to enchant audiences with captivating content – and doubled the school’s commitment to marketing. Here’s a look at his content approach – and why he’s the 2023 B2C Content Marketer of the Year.
Is Speed, Not AI Technology, the Real Enemy in Marketing?
Marketers are due for an epiphany. Speed is the name of the tech game. But what won’t you delegate to technology in the name of successful marketing?
Marketers Say They Know the Missing Ingredient for Success – Are They Wrong?
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.