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5 Content Marketing Measurement Don’ts (and What To Do Instead)
Imagine you could prove content marketing’s long-term value in a way the CFO would understand. Avinash Kaushik, formerly of Google, is working to make it possible. For now, he shares five tips to make your metrics more relevant today.
How To Optimize Your Content for Google’s Search Generative Experience
Google wants to revamp its search results page again. It plans to deliver an even more seamless multifaceted experience to diminish the need to click. Follow these tips to help your content be part of those results.
How To Create a Content Marketing Career Path (So You Don’t Lose Your Star Talent)
Too many organizations lose employees because they fail to create a content career ladder. Consider this framework the starting point to becoming a differentiator in attracting and retaining content team members.
Remote Work Isn’t New, But It Brings a New Challenge for Marketers
Remote work continues to grab headlines. But hybrid work is gaining more attention and acceptance as Zoom, Omnicom, WPP, and other brands require employees to come to their physical buildings. What does that mean for marketing teams?
Overwhelmed by Marketing Analytics? This Advice Will Help Create a Workable Strategy
Marketers can access a volume of metrics so big it confuses, frustrates, and overwhelms even the best practitioners. How do you know what to count? Think about your executive team and follow the most relevant advice from these experts.
How Much Does a Content Marketer Make? Will AI Impact That in 2024?
How much do content marketers earn on average? What impact do they think generative AI will have on their jobs? Get those answers and more in this overview of the newly released Career and Salary Outlook for 2024.
Revolutionize Content Creation by Overcoming These Antiquated Beliefs
You’re probably spending too much time on content distribution and outcomes and not enough on establishing a content creation process. Robert Rose explains how to strike a better balance.
Out With the Old. In With a New Website Experience
Take a look around the Content Marketing Institute’s refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Earlier this month, Kim Kardashian’s apparel company Skims…