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Twitter’s Rebrand Is on Fire (and It’s Not Glorious)
Twitter’s rebrand to X tells a story. Is it a story they want to be told? Is it a story they planned? Probably not. Is it a story marketers can learn from? Most definitely. Continue reading →
Is Your Marketing ‘Broke’ Enough To Need a Fix?
Twitter’s rebrand seems like a lesson explained in the mantra, “If it ain’t broke, don’t fix it.” But what if your content or marketing is only slightly broken? Should you fix it? How do you even know? Here’s a potential solution. Continue reading →
Unlock Audience Personas With the Power of LinkedIn Profiles
A failed attempt to find buyer intent prompted an unexpected lesson in how to use LinkedIn profiles. They provide a wealth of details to inform helpful personas and create more effective content marketing. Continue reading →
How To Strengthen Your ‘Change Muscle’ for Your Content Team’s Success
You face a perfect storm of urgent change initiatives. Yet, your team may have change fatigue or lack the capacity to get them done. By proactively planning, you can help overcome those challenges and experience change success. Continue reading →
You Can Get a Brand Authority Score Now, But What Does It Really Tell You?
This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands. Continue reading →
How to Find Inspiration for Your Podcasts.
Content marketing has become a vital component of online marketing. Any marketer who wants his/her podcasts to be successful has to rely to a certain extent on content creation. But what if you are missing inspiration to optimize your podcast potential? There are many places to get inspiration for your podcasts. In the same…
Why Forum Marketing Is Most Effective To Promote Online.
One of the most effective ways to promote your idea or product online is through forum marketing. Using a forum as part of your marketing efforts is a good way to get people visiting your site. Then, once they are there, you will have the opportunity to give them more in-depth information about who…
Benefits of starting your own YouTube channel.
Are you a fan of YouTube? If you enjoy watching free videos online, from a number of different genres, you may be a huge fan of YouTube. Although many Internet users only watch videos on YouTube, there are many who also post their own YouTube videos and starting their own channel. If you have…
Creating Your Own YouTube Videos
Are you one amongst the lot of Internet users who enjoy watching free videos on YouTube and spending a lot of time watching them? If you do, the thought of making your own YouTube video that will be viewed millions of times too to promote your business might have crossed your mind; but why…