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10 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs,…
The Ultimate List of Marketing Quotes for Digital Inspiration
“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a…
Tips on Using AI for Influencer Outreach
According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with…
The 20 Best Free PDF Readers of 2023
Even though they’re over 25 years old, PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an ebook, it’ll probably be a PDF. Even though they’re over 25 years old, PDFs are still one of the main types of documents…
Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work
Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm. Continue reading →
This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It
Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading →
How Storytelling Gives You the Best of Both Worlds in B2B Product Marketing
You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique. Continue reading →
Update Your SEO Strategy for the AI Era With These 23 Expert Tips
Your SEO strategy is ready for an update. Almost two dozen experts share the AI, social, and general search implications to consider in the next revision. Continue reading →
Why Learning GA4 Is So Hard – And What To Do About It
GA4 is here. It’s weird. And you’re gonna have to get used to it. Use this guide to finally figure out where to find the reports you need (and how to make sense of them). Continue reading →